Autonomous OpenClaw AI SDR Playbook: Reddit Signals + Instantly.ai + Telegram

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The Intent Engine: Reddit + Exa AI

Most SDRs scrape stale lists. This agent monitors Subreddits (r/SaaS, r/startups, etc.) for specific keywords (e.g., "how to scale sales", "looking for SDR agency").

✓ Reddit Skill: Pulls usernames, post context, and intent level.
✓ Exa AI Enrichment: Takes the Reddit username/context to find the founder's Bio, Company, and verified LinkedIn/Email.

Autonomous Prompt Example

"Search r/sales for anyone complaining about lead quality in the last 24h. Use Exa AI to find their LinkedIn and current company domain."

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Prerequisites & Fast Install

1. One-Liner Infrastructure Setup

Run this on your Mac, Linux, or VPS (Ubuntu 22.04+ recommended).

curl -fsSL https://openclaw.ai/install.sh | bash

2. Launch & Onboard

openclaw onboard

Follow the wizard to set your master password and API keys (OpenAI/Anthropic, Exa, Instantly).

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The Tech Stack Skeleton

Telegram Channel

Your remote cockpit. Receive lead alerts, approve emails, and trigger new searches via chat.

Reddit Skill

Headless browser or API tool to sweep subreddits for intent-heavy engagement signals.

Instantly.ai V2 API

Programmatically "push" enriched leads into high-deliverability warmup sequences.

Exa AI Semantic Search

The "Enricher". Turns a Reddit comment into a full B2B profile with verified data.

Cron Tool

Runs your "Reddit Sweep" every 4 hours automatically without you touching a button.

Multi-Agent Routing

Router Agent handles incoming Reddit data & passed it to the "Personalizer" specialist.

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Step-by-Step Agent Build

Phase 1: Telegram "Cockpit" Configuration

Create a bot via @BotFather and connect it to your OpenClaw self-hosted gateway.

// Edit ~/.openclaw/openclaw.json
"channels": {
  "telegram": {
    "enabled": true,
    "botToken": "YOUR_TELEGRAM_BOT_TOKEN",
    "dmPolicy": "allowlist",
    "allowFrom": [12345678] // Your User ID
  }
}

Phase 2: Deploy the Reddit Lead Skill

This skill instructs Claws how to fetch Reddit posts and format them for the next agent.

# redditsdr.md (SKILL)
# Goal: Find intent signals on LinkedIn & Reddit
1. Use browser tool to visit "reddit.com/r/SaaS/new"
2. Map post content: "Complaining about churn" or "Looking for tool"
3. Export RedditUsername, PostTitle, ContextSnippet
4. Pass to @EnricherAgent

Phase 3: Connect Instantly.ai V2 API

The "Closer" agent uses this skill to push the lead into your Instantly Campaign.

curl -X POST "https://api.instantly.ai/v2/leads" \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
  "campaign_id": "YOUR_CAMPAIGN_ID",
  "leads": [{
    "email": "lead@company.com",
    "first_name": "...",
    "custom_variables": {"reddit_signal": "..."}
  }]
}'

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Hyper-Personalization Logic

The magic is in the Context-Match. Our AI Personalizer prompt uses the Reddit post context to write the opening line:

Agent Personalizer Prompt Multi-Persona 2026

"Hey [First Name], saw your comment in r/SaaS about [reddit_context]. Figured I'd reach out because we actually automated that exact workflow using OpenClaw for another founder last week..."

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Expected 2026 Benchmarks

Metric	Traditional Cold Email	OpenClaw + Reddit Signal
Open Rate	35-40%	78-85%
Reply Rate	1-3%	12-18%
Meeting Rate	0.2-0.5%	2.5-6%

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Troubleshooting

Telegram bot not responding?

Ensure your gateway is running (openclaw status) and that your pairing code was approved via the CLI.

Reddit skill failing?

Reddit often blocks headless browsers. Use the specialized reddit-fetch-crawler skill or a rotating proxy skill.

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